Dang Shades - 19 years in business

Nineteen years ago in my Grandma's basement, Dang Shades started with a simple idea of affordable shades to sell at Mt Hoods High Cascade snowboard camp with a lot more belief than experience. I didn't have a plan or know anything—just a vision, a willingness to work, and the hope that people would connect with what was happening.

Over the last 19 years, this journey has given some of the highest highs and some of the wildest lows. There were wins that felt unreal, and challenges that tested everything. But through every season, one thing stayed true: it has always been worth it.

Worth it for the people we’ve met, the memories made, the lessons along the way, and the community that has stood with us along the way.

To everyone who has supported Dang Shades—whether you bought your first pair years ago or just found us recently—thank you. You’ve been a part of this story, and we wouldn’t be here without you.

Nineteen years in, I’m still grateful, still hungry, and still believing the best is ahead.
Thank you for riding with us.
CB-, Dang Shades